Xpotential Marketing Group Blog
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Mobile-first indexing and what it means for your site For those who haven't heard, Google will be rolling out mobile-first indexing sometime this year (as early as Q1 2017). Basically, this means that mobile versions of a page will be used for the purpose of search...read more
Your brand is important. Your message is important. Your font usage, logo, and overall marketing is important, but what about your colors? Are they communicating what you think they are communicating or is this an area that needs attention? For every brand, this is...read more
One of the fundamentals of SEO is URL structure and it’s hard to believe how often it’s overlooked. Sometimes I like to get back to the basics when it comes to search engine optimization and re-double my efforts on the URL structure of a website I am working on. I do...read more
Keywords? SEO? What relevance does all of this jargon have? People looking for products, information, videos, etc. use keywords to search within a search engine like Google or Bing. Keywords are what Google and other search engines use to rank your webpages on the...read more
Traveling to the Akron Zoo proved to be a great escape for the Xpotential team. There was a lot of walking and excessive humidity, but It helped us realize a couple of things about our nature and amidst the heat and smell of fenced in animals, we learned a great...read more