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Xpotential Marketing Group Blog

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Google Moving toward Mobile-First Indexing

Mobile-first indexing and what it means for your site   For those who haven't heard, Google will be rolling out mobile-first indexing sometime this year (as early as Q1 2017). Basically, this means that mobile versions of a page will be used for the purpose of...

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Does URL Structure Really Matter?

One of the fundamentals of SEO is URL structure and it’s hard to believe how often it’s overlooked. Sometimes I like to get back to the basics when it comes to search engine optimization and re-double my efforts on the URL structure of a website I am working on. I do...

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SEO: Decoupling Common Keyword Myths

Keywords? SEO? What relevance does all of this jargon have? People looking for products, information, videos, etc. use keywords to search within a search engine like Google or Bing. Keywords are what Google and other search engines use to rank your webpages on the...

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Jellyfish : Enlightenment in Marketing

Traveling to the Akron Zoo proved to be a great escape for the Xpotential team. There was a lot of walking and excessive humidity, but It helped us realize a couple of things about our nature and amidst the heat and smell of fenced in animals, we learned a great...

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