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Accelerate Your Product Launch

To propel the brand onto the scene, the goal was to attract business owners from every realm–healthcare, technology, financial services, life sciences–and to resonate within a rocket launch narrative. Two images were created to spark interest in utilizing their services: speed in Testing Partners’ ability to accelerate product/service launches with the image of a rocket lifting off and a globe representing their capabilities within the global market.

Partner Services

Branding
Website
Seo

Follow

BRANDING

Issues

  • No recognizable brand
  • No color scheme
  • No consistent font usage

Solutions

  • Create a brand that speaks to their demographic
  • Create a color system that communicates their message
  • Integrate the new brand into their co-existing brand “nameyourtestprice”

Colors

Xpotential Marketing Group

Typography

Xpotential Marketing Group

Competitors

Xpotential Marketing Group

Inspiration

Xpotential Marketing Group
Xpotential Marketing Group
Xpotential Marketing Group

WEBSITE

Issues

  • No website for Testing Partners
  • Client had partner website for NameYourTestPrice
  • Lacked consistency and cohesion amongst both brands

Solutions

  • Create a mobile responsive site (for phone, tablet, and desktop)
  • Apply a set of brand standards
  • Apply a consistent font and system of h1 tags
  • Apply relevant content to the homepage
  • Build a late to market calculator
  • Optimize the images for fast load times

Responsive Navigation

Xpotential Marketing Group
Xpotential Marketing Group

Custom Late-to-market Calculator

SEO

The Problem

Testing Partners is a consulting and outsourcing solution for companies to help them pass when their product goes for compliance testing. Testing Partners needed a website to attract clients looking to reduce delays in product launch and help them meet compliance regulations in the most cost-effective, accurate, and efficient manner possible.

The Solution

We needed to build an SEO strategy centered on new content and the use of long-tailed keywords their competition was not optimizing. This would help generate long-term exposure within the organic search results, position the brand as an authority in the industry and capture leads to convert into clients. Content search optimization is a critical part of this process. We will simply take the keyword assignment for that page and work them into that page’s copy. This would be a further signal to search engines to rank them for the targeted terms.

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Organic Traffic in the first 6 months

The Results

It took just under 3 months to hit the first page results in Google with over 50% of their tracked keywords. The other remaining keywords continue to increase rank position daily. Usually, it takes a good 4-6 months to start to show page one search results with a new website, but with our Phased approach for SEO, we were able to show significant results in under 3 months with Testing Partners.

Connect with us

 

We are a full-service marketing agency.

Would you like to know more about what we do? We would love to hear from you. Connect with us at 847-571-3348 or fill out our form for a free comprehensive SEO evaluation of your website or for a quote for on any of our other services.

The professionals at Xpotential Marketing Group are here to assist you in any way possible. From Digital marketing to print advertising and everything in between, we would love to help you meet all of your marketing needs.

We are the X in you realizing your potential.

HOURS OF OPERATION:
9:00 am – 5:00 pm
Monday – Friday

 
Need a quote? Question about our services? We’d love to talk.