Accelerate Your Product Launch
To propel the brand onto the scene, the goal was to attract business owners from every realm–healthcare, technology, financial services, life sciences–and to resonate within a rocket launch narrative. Two images were created to spark interest in utilizing their services: speed in Testing Partners’ ability to accelerate product/service launches with the image of a rocket lifting off and a globe representing their capabilities within the global market.
- No recognizable brand
- No color scheme
- No consistent font usage
- Create a brand that speaks to their demographic
- Create a color system that communicates their message
- Integrate the new brand into their co-existing brand “nameyourtestprice”
- No website for Testing Partners
- Client had partner website for NameYourTestPrice
- Lacked consistency and cohesion amongst both brands
- Create a mobile responsive site (for phone, tablet, and desktop)
- Apply a set of brand standards
- Apply a consistent font and system of h1 tags
- Apply relevant content to the homepage
- Build a late to market calculator
- Optimize the images for fast load times
Custom Late-to-market Calculator
Testing Partners is a consulting and outsourcing solution for companies to help them pass when their product goes for compliance testing. Testing Partners needed a website to attract clients looking to reduce delays in product launch and help them meet compliance regulations in the most cost-effective, accurate, and efficient manner possible.
We needed to build an SEO strategy centered on new content and the use of long-tailed keywords their competition was not optimizing. This would help generate long-term exposure within the organic search results, position the brand as an authority in the industry and capture leads to convert into clients. Content search optimization is a critical part of this process. We will simply take the keyword assignment for that page and work them into that page’s copy. This would be a further signal to search engines to rank them for the targeted terms.
Organic Traffic in the first 6 months
It took just under 3 months to hit the first page results in Google with over 50% of their tracked keywords. The other remaining keywords continue to increase rank position daily. Usually, it takes a good 4-6 months to start to show page one search results with a new website, but with our Phased approach for SEO, we were able to show significant results in under 3 months with Testing Partners.
Connect with us
We are a full-service marketing agency.
Would you like to know more about what we do? We would love to hear from you. Connect with us at 847-571-3348 or fill out our form for a free comprehensive SEO evaluation of your website or for a quote for on any of our other services.
The professionals at Xpotential Marketing Group are here to assist you in any way possible. From Digital marketing to print advertising and everything in between, we would love to help you meet all of your marketing needs.
We are the X in you realizing your potential.
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