Solutions

• Create a brand that speaks to their demographic
• Create a color system that communicates their message
• Integrate the new brand into their co-existing brand “nameyourtestprice”

Solutions

• Create a mobile responsive site (for phone, tablet, and desktop)
• Apply a set of brand standards
• Apply a consistent font and system of h1 tags
• Apply relevant content to the homepage
• Build a late to market calculator
• Optimize the images for fast load times

The Solution

We needed to build an SEO strategy centered on new content and the use of long-tailed keywords their competition was not optimizing. This would help generate long-term exposure within the organic search results, position the brand as an authority in the industry and capture leads to convert into clients. Content search optimization is a critical part of this process. We will simply take the keyword assignment for that page and work them into that page’s copy. This would be a further signal to search engines to rank them for the targeted terms.

The Results

It took just under 3 months to hit the first page results in Google with over 50% of their tracked keywords. The other remaining keywords continue to increase rank position daily. Usually, it takes a good 4-6 months to start to show page one search results with a new website, but with our Phased approach for SEO, we were able to show significant results in under 3 months with Testing Partners.