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The secret of our success?

Our Leadership

Monty Merza

Founder

Monty Merza is the founder of Xpotential. He has a background in finance and marketing. He brings analytics to marketing and also brings the ability to measure the true ROI that marketing is able to produce. He is a specialist in the dental industry and has held director level roles at one of the largest DSO’s. He treats every client of his as his own business and is always looking out for the client/partners best interest.

Blade Birch

Creative Strategist

Blade is a very passionate individual and creative powerhouse. He is in charge of making sure every piece of art that gets approved is to the best of its potential. Graduating in 2014 from Youngstown State University, and formerly employed by North American Dental Group, he has over 6 years of experience in the field of creative design.

John Hanysh

Digital Strategist

At Xpotential Marketing Group, John evaluates, devises and implements search engine marketing (SEM) strategies for clients looking to improve their online authority. This includes search engine optimization, keyword analysis, content writing, pay per click advertising, social media management and email marketing. John Graduated from Youngstown State University in 2006 and has over 10 years experience in digital marketing. Let the team at Xpotential Marketing Group show you what the Xpotiential Xperience is all about.

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