Website Analytics in Ohio and Pennsylvania
Website analytics is the process of analyzing the behavior of visitors and traffic to your site. This process allows you to understand better what pages are being viewed and which ones need improvement. At Xpotential Marketing, we examine:
- total traffic to your site
- which pages are being viewed
- actions being performed (i.e. appointments made, products purchased, etc.)
- where your visitors are coming from (organic search, direct search, referral)
- new and returning visitors
- page views
- average time spent one each page
We also check to make sure your website is functioning properly. We ask, are your links working correctly? Is your content fresh and original?
This data becomes a useful tool for marketing research and understanding website optimization which can help in rankings. Website analytics is also helpful in determining how effective your marketing campaigns are by analyzing traffic before and after a campaign has launched.
We take all the data and organize and present it in a way that is easily understandable. We report this data to you on a weekly basis or bi-weekly basis and make suggestions that can drive more traffic to your site.
We start this process by first collecting the necessary data such as geo-location, referral URL, time on pages, unique visitors, etc. We then process and graph this data into readable information. Then we develop key performance indicators such as conversion rates and values. From this, we can formulate online strategies and goals or objectives for your organization.
This process yields valuable information that can increase profits as well as save you time and money by understanding your customers and their needs.
isitors, etc. We then process and graph this data into readable information. Then we develop key performance indicators such as conversion rates and values. From this, we can formulate online strategies and goals or objectives for your organization.
This process yields valuable information that can increase profits as well as save you time and money by understanding your customers and their needs.
We’d love to hear from you. Connect with Xpotential Marketing Group at 847-571-3384 or fill out our form for a free quote on our website analytic services.
Website Analytics in Ohio and Pennsylvania
Website analytics is the process of analyzing the behavior of visitors and traffic to your site. This process allows you to understand better what pages are being viewed and which ones need improvement. At Xpotential Marketing, we examine:
total traffic to your site which pages are being viewed
actions being performed (i.e. appointments made, products purchased, etc.) where your visitors are coming from (organic search, direct search, referral) new and returning visitors
page views average time spent one each page
We also check to make sure your website is functioning properly. We ask, are your links working correctly? Is your content fresh and original?
This data becomes a useful tool for marketing research and understanding website optimization which can help in rankings. Website analytics is also helpful in determining how effective your marketing campaigns are by analyzing traffic before and after a campaign has launched.
We take all the data and organize and present it in a way that is easily understandable. We report this data to you on a weekly basis or bi-weekly basis and make suggestions that can drive more traffic to your site.
We start this process by first collecting the necessary data such as geo-location, referral URL, time on pages, unique visitors, etc. We then process and graph this data into readable information. Then we develop key performance indicators such as conversion rates and values. From this, we can formulate online strategies and goals or objectives for your organization.
This process yields valuable information that can increase profits as well as save you time and money by understanding your customers and their needs.
We’d love to hear from you. Connect with Xpotential Marketing Group at 847-571-3384 or fill out our form for a free quote on our website analytic services.
